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01/09/2025
January 9, 2025, 1:00-2:30 Eastern/12:00-1:30 Central/11:00-12:30 Mountain/10:00-11:30 Pacific
Customer privacy and confidentiality are core public library values. Our default is to not make use of our customer behavior data, in spite of the fact that it would allow us to personalize and market targeted services. Where is the middle ground between maximum privacy and maximum personalization that respects our commitment to privacy while allowing us to use data to guide service design and delivery? There is not one perfect answer, but this webinar will explore the topic in theory and in practice. Interact with colleagues to find your comfort zone along the privacy vs. personalization continuum, both personally and in your organization.
This session is part of the 12 Months to Better Library Data Webinar Series, made possible by funding from the Mellon Foundation.
Instructor:
Lynn Hoffman
Deputy Director, Somerset County Library System
Lynn Hoffman is a librarian and leader whose extensive career in public libraries has consistently intersected with evaluation and assessment. At the national level, Lynn has been a frequent instructor for the Research Institute for Public Libraries (RIPL), served on the Public Library Association’s Measurement, Evaluation, and Assessment Committee, and chaired its precursor, the PLDS Advisory Committee. In addition to making frequent presentations on leadership development and organizational culture topics for regional, state, and national learning events, Lynn loves the hands-on work she does with data collection, analysis, and visualization as Deputy Director at the Somerset County Library System of New Jersey.