Brand Basics Boot Camp

Register Here.  Tickets are $15.  Sponsored by the South Central Regional Library Council

What’s the difference between brands that shine, and those that get lost in the crowd?

Your organization does great work – but with 1.5 million nonprofits in the U.S., how do you break through the clutter – so donors, members, volunteers and other supporters get to know you and care about what you do?

The answer is with authentic branding – which can do more than anything else to make an organization stand out in the minds of donors, partners and other supporters.

Takeaways:

  • What IS a brand? (and no – it’s not just a logo!)
  • How to differentiate your organization from other, similar groups
  • The importance of defining your values and personality
  • How a strong brand lays the foundation for an organization’s marketing materials and campaigns, so you don’t have to keep re-inventing the wheel. You’ll spend less time creating and more time reinforcing!

Best Small Library in America 2015: Belgrade Community Library

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A webinar with the Belgrade Community Library, winner of Library Journal’s 2015 Best Small Library in America Award.

With just six staff members serving a community of 12,700 outside of Bozeman, MT, the Belgrade Community Library won this year’sLibrary Journal Best Small Library in America Award. This award, cosponsored by the Bill & Melinda Gates Foundation, was created in 2005 to encourage and showcase the exemplary work of libraries serving populations under 25,000. What is Belgrade’s secret award-winning sauce? With a robust volunteer base, they have reimagined library services and aggressively developed new outreach efforts to meet the community’s changing needs. The result is intense engagement and support from the community and an impact beyond Belgrade’s borders through leadership to small libraries throughout the state. Learn how to replicate and adapt Belgrade’s ambitious outreach efforts on a small-library budget.

This webinar is hosted in collaboration with the Association for Rural and Small Libraries and Library Journal, and will include an overview of the nomination process and details for next year’s award (Deadline: September 9).

Presented by: Gale Bacon, Director, Rebekah Kamp, Children and Youth Services Librarian and Keiley McGregor, Public Services Librarian, all at the Belgrade Community Library; and Meredith Schwartz, Executive Editor, Library Journal.

Tweet: #wjwebinar and @RuralLibAssoc

Crafting a Successful Adult Education Program for Small Libraries

This webinar, presented in collaboration with the Association for Rural & Small Libraries, showcases successful adult education opportunities for patrons who lack a GED, or other high school equivalency.

No matter how small a community you serve, your library can provide vital, successful adult education opportunities for patrons who lack a GED, or other high school equivalency. When the Shreve Memorial Library (LA) decided that its small, rural part-time branches should be equipped to serve patrons with the same level of instruction and resources offered in the full-time branches, the first ever Rural Adult Education Program was born. Join us to hear how the library’s Adult Education Coordinator devised workable, affordable and manageable strategies to launch the program in small libraries; learn about solutions and alternatives that can be adapted to any budget, workforce, workspace and public need.

This session was presented as a preconference at Association for Rural and Small Libraries 2014 and has been adapted to fit within a 90 minute webinar.

Presented by: Debra Kavanaugh, Librarian, Adult Educator, Researcher, Curriculum Developer, and most recently, Adult Education Coordinator, Shreve Memorial Library, Louisiana.

Tweet: #wjwebinar and @RuralLibAssoc

To Register