Marketing initiatives involving social media and local media outlets can greatly increase awareness of both library Friends groups and the libraries they support.  Strategic campaigns and social media buzz will keep your message popping up in all the right places!

In this webinar, the presenters will walk participants through best practices for building consistent, effective messaging across social media platforms and local media outlets. You'll learn how to plan and execute campaigns that keep your organization top-of-mind — and top-of-feed — for the audiences that matter most.

Topics will include:

• Strategic planning for social media posts, press outreach, and promotional campaigns
• Tailoring your message for different goals — whether fundraising, advocacy, or literacy initiatives
• Coordinating communications between your Friends group and the library for maximum impact
• Re-energizing membership, engaging volunteers, retaining donors, and attracting new library patrons

This program is an adaptation of a session that was presented at the 2025 New York Library Association conference.

About the Presenters

Amanda Menneto is the Web and Digital Coordinator at Clifton Park-Halfmoon Public Library. She has spent the past five years enhancing the library's online presence. With a background in communications, she specializes in content creation, social media strategy, and digital engagement. Her efforts have driven significant growth across the library's Facebook and Instagram profiles and expanded community outreach and engagement. Amanda's main goal is to connect patrons with the library's valuable resources. As a millennial mother, she enjoys sending Instagram reels to her family and friends to collectively laugh together.

Lisa Totaro brings 20 years of marketing and communications experience to her volunteer position as Chair of the Communications Committee for the Board of Directors of the Friends of the Clifton Park - Halfmoon Public Library. She is currently a Corporate Communications Specialist at Broadview Federal Credit Union. A lover of all things literary and library, she has a passion for connecting the community to the important work the library does each day. A native of Long Island, Lisa landed in the Capital Region after graduating from the University of Virginia with a degree in American Studies. She lives with her husband and son in Clifton Park and enjoys spending time at youth baseball fields and basketball courts when she's not supporting the Friends.

This program will be recorded, but the recording will only be shared with workshop registrants.

Click here for more info and to Register.