Category Archives: Marketing

FREE online Library Campaign Training Institute, July 14-Aug. 4

By   07/08/2016

Part 3: Message, Marketing, & Media – July 28th, 2016, 12:00, CST

This workshop walks participants through:

  • How to develop a campaign message using values and emotional branding.
  • Integrating that message into campaign outreach.
  • Public presentations.
  • Using the media to advance the message.

Register here:


Social Media & Marketing Your Library, Part 1

By   03/14/2016

Social Media & Marketing Your Library, Part 1

Presented by Polly Farrington, owner of PA Farrington Associates

Thursday, March 31, 2016 from 9:30 a.m. – 12:30 p.m. at Schenectady County Public Library, Liberty & Clinton St, Schenectady NY

This workshop is co-sponsored by the Capital District Library Council (CDLC), Mohawk Valley Library System (MVLS), Southern Adirondack Library System (SALS) and Upper Hudson Library System (UHLS)

Register Here