Category Archives: Continuing Education

Free Webinar: 12 Ways to More Effective Marketing

12 Ways to More Effective Marketing
 
Wednesday, April 8, 2015 ? 2 pm Eastern ? 60 min
 
Marketing in libraries is often an afterthought rather than a priority embedded in planning. But times are changing! Community members now have more choices for books, information, entertainment and assistance. Don’t let your library become invisible due to perceived lack of time, money or marketing savvy. Jamie will help you think differently to achieve the basics of effective marketing without a ton of money or staff. From promotional videos to eye-catching emails, you’ll learn about marketing techniques and tools available to even the smallest of libraries. Discover simple ways to gain attention and increase attendance.
 
Presented by: Jamie Matczak, Nicolet Federated Library System, Wisconsin
 
Can’t attend the live session? Don’t worry. All webinars are archived and included in the WebJunction course catalog so you can watch when your schedule permits and receive a certificate of attendance.
 

FREE Webinar: Helping Patrons Meet Their Higher Education Goals

FREE WEBINAR MARCH 26 AT 1 PM
 
“How Do I Apply to College?” Helping Patrons Meet Their Higher Education Goals
Thursday, March 26, 2015 ? 1 pm Eastern ? 60 min
 
As information and education centers, libraries are an ideal place for patrons—teens and adults—to learn about higher education opportunities. What can you offer in response to patrons who are curious about college? If you or your staff feel flummoxed by college-related reference questions, this session will acquaint you with the different types of college-bound students, college-related resources to promote at your library, and ways to work with community partners on programs for each audience. Provide help for the many patrons who do not have access to pricey college prep programs and services. Learn how to initiate or enhance your reference services to help more people meet their higher education goals.
 
Presented by: Africa Hands, MA, MLIS, Academic Coordinator, University of Louisville
 
Can’t attend the live session? Don’t worry. All webinars are archived and included in the WebJunction course catalog so you can watch when your schedule permits and receive a certificate of attendance.
 
Visit http://www.nysl.nysed.gov/libdev/webjunction/index.html for more information about WebJunction’s free online courses and webinars for all library workers and volunteers in New York State.

MarcEdit Workshop with Terry Reese

Click HERE for more information.

This event costs $25 for members and lunch is included in the registration fee.

Come learn about MarcEdit, a freely downloadable metadata software suite available at no cost on the Internet. MarcEdit is designed for large-scale batch record processing, including batch editing MARC records, character set conversions, and record extractions. It also provides users with the ability to perform crosswalks between MARC and other data formats (e.g. Dublin Core). This workshop demonstrates how to edit large batches of records and discusses how your library might use MarcEdit to enhance your workflows.

It will take place at the The William K. Sanford Town Library  (629 Albany Shaker Road, Loudonville, NY) and is being co-hosted by the Capital District Library Council & Southeastern NY Library Resources Council