This 45-minute webinar will discuss strategies for promoting your business electronic resources (including NOVELNY’s Business Insights: Essentials) in your library through developing a cohesive marketing plan. Learn how to create and design a marketing plan, assess the current state of affairs, and use the tools that Gale has created for you. How to incorporate Gale resources into programming and curriculum will be covered as well. A continuing education certificate will be provided upon completion.
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