Marketing Value: Why Internal Buy-in Makes all the Difference

By   06/23/2020
When:
06/04/2020 @ 1:00 PM – 2:00 PM
2020-06-04T13:00:00-05:00
2020-06-04T14:00:00-05:00

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Marketing communications is no longer a nice-to-have, it’s a must-have. And internal buy-in for its role in your organization and why it matters are critical. Hear from three library marketing leaders about their experiences building marketing buy-in and how their approaches have evolved in light of the new and challenging COVID-19 landscape.

Provided by OCLC

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