Voter Perceptions of Libraries: Getting From Awareness to Funding in 2018
A webinar presenting the results of a new study investigating voter perceptions and support for public libraries, with comparisons to similar research conducted 10 years ago.
In 2008, OCLC published From Awareness to Funding: A Study of Library Support in America, a study of the awareness, attitudes, and underlying motivations among US voters for supporting library funding. The research dispelled long-held assumptions and provided eye-opening insights about who supports public library funding and for what reasons. A decade later, OCLC has partnered with PLA and the ALA Office for Library Advocacy to investigate perceptions and support among US voters today, and how they may have shifted in the intervening years. In this session, presenters will share key findings and analysis from the summary report; provide new details on library super supporters and probable supporters in context with other library trends and research; and kickstart the discussion on how library leaders and advocates can act on these findings.
Presented by: Marci Merola, Director, American Library Association Office for Library Advocacy; Larra Clark, Deputy Director, ALA Office for Information Technology Policy and the Public Library Association; Vailey Oehlke, Director of Libraries, Multnomah County Library (OR); and Sharon Streams, Director, WebJunction, OCLC Research