Part 3: Message, Marketing, & Media – July 28th, 2016, 12:00, CST
This workshop walks participants through:
- How to develop a campaign message using values and emotional branding.
- Integrating that message into campaign outreach.
- Public presentations.
- Using the media to advance the message.
Part 2: The Best Defense is a Good Offense – July 21, 2016, 12:00, CST
This workshop provides participants with the knowledge needed to:
- Create a campaign plan.
- Recruit volunteer leadership.
- Detail roles and responsibilities.