Category Archives: Marketing

FREE online Library Campaign Training Institute, July 14-Aug. 4

By   07/08/2016
07/28/2016
1:00 PMto2:30 PM

Part 3: Message, Marketing, & Media – July 28th, 2016, 12:00, CST

This workshop walks participants through:

  • How to develop a campaign message using values and emotional branding.
  • Integrating that message into campaign outreach.
  • Public presentations.
  • Using the media to advance the message.

Register here: http://ala.adobeconnect.com/e8gwutbl7gb/event/registration.html

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