Category Archives: Advocacy

FREE online Library Campaign Training Institute, July 14-Aug. 4

By   07/08/2016

Part 3: Message, Marketing, & Media – July 28th, 2016, 12:00, CST

This workshop walks participants through:

  • How to develop a campaign message using values and emotional branding.
  • Integrating that message into campaign outreach.
  • Public presentations.
  • Using the media to advance the message.

Register here: http://ala.adobeconnect.com/e8gwutbl7gb/event/registration.html

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FREE online Library Campaign Training Institute, July 14-Aug. 4

By   07/08/2016

Part 1: Building your Base – July 14, 2016, 12:00, CST

This workshop makes the connection between program and services outreach and building a library’s base of support for advocacy.  This workshop details:

  • Using recent research as well as preparing public service return on investment calculations.
  • How to map a community.
  • Options for program development – examples used are the Recreation market and local elected officials.
  • Connection between customer service and advocacy.
  • Use of social media.
  • Managing data.
  • Using volunteer messengers.

Register here: http://ala.adobeconnect.com/e237rpvpkjb/event/registration.html

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